Certain residences are drawing a lot of attention this month as the UK real estate market continues to draw buyers and investors looking for prime locations, cutting-edge design, and long-term value. These six new constructions, which range from smart suburban family houses to luxury waterfront apartments in London, have dominated search and viewing patterns and are the most-viewed properties of October 2025.

Here are the six most-viewed new properties of the month that are raising the bar for contemporary living and attracting buyer attention, regardless of your goals—investing, moving, or just keeping up with market trends.

1. The Whiteley, Bayswater (Central London)

The Whiteley, which was once London’s first department store, has been converted into a collection of opulent homes that blend modern architecture with historic elegance. Foster + Partners designed the interiors, and occupants take advantage of top-notch facilities like a 24-hour concierge service, a private spa, and a movie theater.
The reason it’s popular: It is one of the most sought-after developments in Central London this month because to its prime position next to Hyde Park, exquisite restoration, and five-star amenities.

2. Brent Cross Town (North London)

Brent Cross Town is rapidly emerging as one of the most vibrant regeneration districts in North London. It has green areas, schools, co-working spaces, and transportation connections through the new Brent Cross West station, all with a focus on sustainability and community.
The reason it’s popular: Its eco-friendly master plan and forward-thinking lifestyle attract buyers. Professionals and families looking for a feeling of community and connection have increased their demand.

3. The Verdean, Acton (West London)

The Verdean offers modern apartments that combine convenience and modern living, conveniently located near the Elizabeth Line. Young professionals favor it because of its retail establishments, beautiful gardens, and smart home features.
The reason it’s popular: High levels of internet engagement have been fueled by its modern lifestyle appeal and close proximity to central London (less than ten minutes to Bond Street).

4. Nine Elms Park, Battersea (Southwest London)

Nine Elms Park, a popular destination for opulent riverfront living, is situated alongside the Thames. A variety of residential towers, open areas, and convenient access to Battersea Power Station’s bustling shopping center are all features of the project.
The reason it’s popular: Nine Elms consistently ranks among the most viewed properties each month thanks to its river vistas, improved transportation options, and growing rental possibilities.

5. Woolwich Exchange (Southeast London)

This development, which is in the center of Woolwich, combines accessibility and affordability. Woolwich Exchange offers chic apartments at affordable costs, and the Elizabeth Line connects it directly to Canary Wharf and downtown London.
The reason it’s popular: Woolwich has become one of the most sought-after postcodes in Southeast London, and first-time purchasers and investors are taking advantage of this.

6. Clarendon, Hornsey (North London)

Berkeley Group created Clarendon, a brand-new city village that strikes a mix between community life and urban convenience. It’s reinventing life in North London with its landscaped courtyards, resident lounges, and neighborhood cafés.
The reason it’s popular: It consistently ranks highly among purchasers because to its great transportation connections, family-friendly features, and room for future expansion.